PPC stands for Pay-Per-Click. This is an Internet marketing function to promote your website by different Search Engines across the world and you have to pay as per Pay-Per-Click (PPC). The more Click there will be on your promotional link like in SERPs (Search Engine Result Pages) or on website using Java scripts, the more you will have to pay. You can also make a limit in PPC as per your budget per day. The day is counted from 00.00 hrs to 11.59.59 hrs.
Google gives you multiple options while using PPC program to promote your website or products online. You can opt one or more countries or one or more cities in a country. You can make a budget limit. Various payment options are also there. Easy ad-making tools are available and preview is also available simultaneously on the screen. Text ad, Video ad or banner ad can be made or customized very easily in Google Adwords.
PPC is an effective Internet Marketing function to advertise your website by Google, Bing, Yahoo and other search engines online. The more or less clicks you will be getting, the more or less money, you will be paying. This is reasonable and you pay for what you get.